ASKING THE RIGHT QUESTIONS:
Whether it's information on market attitudes, planning functions, or detailed analysis of a specific topic, Alan Earls & Associates delivers fresh, insightful, and actionable answers.
Words matter. That’s why “content is king.” At every step, what you say and how you say it is key. We deliver targeted, credible, and compelling content, including:
> White papers
> Product data sheets
> PowerPoint presentations
[A German word meaning:
1 : the character of a language
2 : an intuitive sense of what is linguistically appropriate]
These days innovation and marketing sometimes seem inseparable.
However, mere novelty doesn't guarantee success. That's why we pay attention to fundamentals first. Is it clear and concise? Where is the information? Is it credible and compelling?
Social, mobile, web, print -- all must succeed in being meaningful for communication to succeed.
Did you hear about the man who walked into a consultant's office and inquired about the rates for a study?
"Well, we usually structure the project up front, and charge $50.00 for three questions," replied the consultant.
"Isn't that awfully steep?" asked the man. "Yes," the consultant replied, "and what was your third question?"
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The good news is that at Alan Earls & Associates, we don't charge for inquiries! So, please let us know how we can help...
"...Any business enterprise has two—and only two—basic functions: marketing and innovation.” -- Peter Drucker