"...Any business enterprise has two—and only two—basic functions: marketing and innovation.” -- Peter Drucker
These days innovation and marketing sometime seem inseparable.
However, mere novelty doesn't guarantee success. That's why we pay attention to fundamentals first. Is it clear and concise? Where is the information? Is it credible and compelling?
Social, mobile, web, print -- all must succeed in being meaningful for communication to succeed.
ASKING THE RIGHT QUESTIONS:
Whether it's information on market attitudes, planning functions, or detailed analysis of a specific topic, Alan Earls & Associates delivers fresh, insightful, and actionable answers.
[A German word meaning:
1 : the character of a language
2 : an intuitive sense of what is linguistically appropriate]
3 : a characteristic of writing delivered by Alan Earls & Associates
You Need BRILLIANT CONTENT
At every step, what you say and how you say it is key. We deliver targeted, credible, and compelling content, including:
> White papers
> Product data sheets
> PowerPoint presentations